![]() A price hike is one obvious way to attempt to do that. AdvertisementĪs subscriber numbers stagnate, though, Netflix has been looking for other ways to increase revenue. Those prices look a lot different from Netflix's debut monthly pricing ($7.99 or $11.99 for 4K). Netflix's last price increase was in January 2022, when its ad-free standard plan went from $14 to $15.49 per month, and its 4K plan went from $18 to $20 per month. A similar move from Netflix would follow the broader streaming industry's trend of jacking up prices. Today, Discovery+ announced that it's increasing prices for its ad-free tier from $6.99 to $8.99 per month, effective immediately. ![]() The Writers Guild of America (WGA) is voting on a tentative agreement with TV and movie studios this week, while the Screen Actors Guild is undergoing negotiations. ![]() ![]() Netflix declined to comment to the Journal. A representative for Netflix could not immediately be reached by Ars Technica for comment. WSJ couldn't confirm how much prices will increase or when the increases will start. WSJ said "people familiar with the matter" informed it that Netflix will probably launch its price hike in the US and Canada. However, the price bump reportedly won't come for "a few months," as Netflix is waiting for the actors' and writers' strike to formally end, the publication said. It's clear that Netflix is now focusing on original content, and assuming that this shift will be enough to carry them past the competition to remain the juggernaut of streaming services that they currently are. Ted Sarandos, Netflix’s chief content officer, has said (via YouTube) that they are intentionally moving away from the old " see everything in one spot" model to become a content creation site: "By making these early investments in original programming, getting our consumers … much more attuned to the expectation that we’re going to create their next favorite show, not that we’re going to be the place where you can get anything every time." It remains to be seen whether or not this will pan out, or whether the competition with stronger brands will cause Netflix to lose its spot at the top.Įven with price increases, Netflix is far from the most expensive of the streaming services (Playstation Vue, HBO Now, and Sling are all still more expensive, while Hulu and Amazon Prime are only slightly less), and their reputation and original content may be the thing that sees them through.Netflix, one of the only profitable TV streaming services ( along with Hulu), is reportedly planning on increasing the monthly price of its ad-free subscription, The Wall Street Journal reported today. RELATED: Why Netflix Cancels So Many Shows After Three Seasons What will really hit, though is the impact of competition. Price will become a key battleground in the streaming wars - Disney+ is going to cost a mere $6.99 a month - but that can only goes as far as keeping financially solvent. Even with a lower price point for one service, there's still going to be a weight on the consumer's pocket: more streaming services can mean more subscriptions, and with that more per month going to various companies. The company has been operating at extreme growth, and these cuts are adapting to a normalizing out there's unlikely to be any benefit passed onto the consumer. However, these measures don't mean that this is the end to Netflix's price increases. More damaging, after recent film misfires, Netflix plans to spend less on original movies going forward. This is down to them valuing subscriber growth above all else, and the loss of series after three years does little to lose customers while it keeps expensive renewal costs down. There's been a noticeable trend for the streaming giant to cancel seemingly-popular originals after two or three seasons, leaving the stories and creators in limbo. Netflix's overspending appears to have finally caught up with them, however. ![]()
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